Analysis Of Marc Bohan s First Haute Couture Collection...

Describing the furor at Marc Bohan’s first haute couture collection for Christian Dior, the New York Times reported â€Å"the shouting, clapping, surging mob at the press showing caused chaos in the elegant salon. Marc Bohan was†¦ kissed, mauled, and congratulated. Chairs were toppled.† Bohan’s Spring/Summer 1961 collection, the â€Å"Slim Look,† surged a wave of enthusiastic admiration that signaled the beginning of his spirited tenure at Dior. From 1961 until 1989, Bohan was the House of Dior. The fashion produced during that period kept true to Christian Dior’s conservative elegance but was infused with Bohan’s svelte style. Concentrating on luxury ready-to-wear, Bohan rejuvenated iconic looks, keeping the client and her body in mind, while†¦show more content†¦At this position, he learned how to create a collection to satisfy a new market: London. Suddenly in 1960 Yves Saint Laurent, the current artistic director, was drafte d into France’s military service and Bohan was positioned to fill the void. The House of Dior anticipated that Bohan would be fit to restore the classic, conservative nature of the brand back from Yves Saint Laurent’s final controversial and criticized collection. In the years before Bohan’s arrival at Dior, the house had struggled to maintain a cohesive brand. With the death of Christian Dior in 1957, chaos ensued as Yves Saint Laurent was appointed to artistic director. Initially producing designs lauded by the industry that contained exquisite fabrics and the finest craftsmanship, Saint Laurent began to construct clothing that was more daring and that strayed farther from Dior’s idea of the brand. Saint Laurent’s last collection, labeled â€Å"Le Beat Look,† consisted of leather skirts, black turtlenecks, and crocodile-embossed leather that mimicked a bohemian style, heavily inspired by youth culture. When he was called to serve in the French Army during the Algerian War of Independence in 1960, the House of Dior was relieved of his departure; they ushered Bohan back to Paris and instated him as chief designer and artistic director. Because Bohan’s career had mirrored Dior’s, they both trained under Piguet and Molyneux, theShow MoreRelatedCosmetic Industry Analysis28098 Words   |  113 Pagespast thirty years has changed from a central planned system (largely closed to international trade) to a more market-oriented economy (rapid growing in private sector). The 2009 global crisis had reduced foreign demand for Chinese exports for the first time in many years. [pic](Sources BRIC referred CIA World Factbook: http://www.theodora.com/wfbcurrent/brazil/brazil_economy.html, http://www.theodora.com/wfbcurrent/russia/russia_economy.htm, http://www.theodora.com/wfbcurrent/india/india_economy